As Director of Communications at Swipe Out Hunger, I often worked on corporate partnership campaigns with our Development team, such as our LG x Swipe campaign. We partnered with LG Electronics in March 2023 to raise awareness about college student hunger and donate LG refrigerators/freezers to more than 100 campus food pantries across the country. I led Swipe Out Hunger's marketing efforts in collaboration with the social impact team at LG.
times square billboard
Working with LG and their creative team, I supported the launch of our billboard in Times Square to raise awareness of the campaign's mission and encourage people to donate.
#lgxswipe on instagram
As part of the campaign, I created the following posts for our Instagram using a branded hashtag #LGxSwipe.
Caption reads: And we’re doing something about it 👆 Together with @LGusa, we’re providing access to refrigeration to 100 of our campus pantry partners! That means students can get more fresh food and ingredients, right on campus! Read more: http://swipehunger.org/lgpartnership (link in bio) #LGxSwipe (Photo from our partners at @medgareverscollege with their new fridge!)
Caption reads: We’re big in… Times Square! 🤩 So proud to work with @lgusa to show the world that #StudentHungerIsReal and together, we can help end it 🙌 Join us at swipehunger.org/lg (link in bio) #LGxSwipe
Caption reads: Many students rely on their campus pantries to access nourishing + fresh food – but some pantries aren’t equipped with adequate refrigeration to meet their students’ needs. That’s why together with @LGusa, we’re supporting 100 campus pantry partners with the refrigeration they need! Learn more: swipehunger.org/lg (link in bio) Photos featuring new LG fridges at the 1) The Pantry at Allegany College of Maryland @alleganycollegeofmd, 2) University of New Orleans Privateer Pantry @uno_privateer_pantry, and 3) Kingsborough Community College’s Food For Thought Pantry @cunykcc.
press release & newsletter
I also developed a press release with LG's marketing team, and featured our partnership in our monthly newsletter that is sent to more than 5,000 recipients.
